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今年亚洲最佳 WARC Winners for Asian Strategy

营销干货 kjwlegend 7个月前 (10-31) 3次浏览 已收录 0个评论

WARC 是营销战略 广告策划评选方面的权威之一。 以下是 2017 年 WARC 亚洲评选 TOP5 案例。广告人士必看

(1)

Brand: SK-II, China

Agency: Forsman & Bodenfors

The Work : The Japanese prestige skincare brand SK-II built an emotional, multichannel campaign to raise awareness and boost sales in China.

SK-II decided to target the stigma of Sheng Nu, or “leftover women”, who were under pressure to marry, with an online film featuring real unmarried women.

As a result, sales almost doubled and SK-II grew every month after the campaign launch.

Watch the Video: https://www.youtube.com/watch?v=irfd74z52Cw

Read the Case: https://tinyurl.com/y7olmvu8

 

(2)

Brand: Surf Excel, Pakistan

Agency: MullenLowe Lintas Group

The Work : The laundry detergent brand increased brand equity among Muslim consumers in India and Pakistan with an emotional campaign that combined the purpose of Ramadan with the brand’s values.

Watch the video: https://www.youtube.com/watch?v=I5_XH1ikNsw

Read the Case: https://tinyurl.com/y7vyfac3

(3)

Brand: Vodafone Business Services, India

Agency: Ogilvy & Mather

The Work: Vodafone Business Services built a connection with SMEs in India and increased leads by showing it understood the needs of SME owners in a series of videos.

Watch the Video: https://www.youtube.com/watch?v=Gh7m8w6N_VI

Read the Case: https://tinyurl.com/ybaph9of

(4)

Brand: Elevit, China

Agency: PHD China

The Work: The pre-natal multivitamin brand Elevit increased sales to expectant parents with emotional video content and targeted digital ads.

Watch the Video: https://www.youtube.com/watch?v=sM4Pa-EUiss

Read the Case: https://tinyurl.com/y8vt6bec

(5)

Brand: The Akanksha Foundation, India

Agency: Ogilvy & Mather

The Work: The Akanksha Foundation recruited more teachers with a social media campaign that saw eight people with successful careers deliver a lesson at an Akanksha school, while an Akanksha kid filled in for them at work.

Watch the Video: https://www.youtube.com/watch?v=BfEIEKwMyAM

Read the Case: https://tinyurl.com/y7r4qtc6


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