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200个 Social Media 营销案例

营销干货 kjwlegend 10个月前 (10-12) 12次浏览 已收录 0个评论

社交网络平台是当今比搜索引擎更具有价值的流量。其价值一之在于流量之大, 微信 9 亿人,FB30 亿+。 其价值二在于其人与人之间的关联和互动影响。

社交流量是具有动态杠杆价值的流量。用好了 100 块能发挥 1 万块的价值。 用不好了 100 块也可能等于 0.

本文涵盖了 200+ 个social media 案例, 包含各行各业, 各位可以进行研讨学习。

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本文源自: http://www.simplemarketingnow.com

如有任何死链可以留言,博主会进行再次编订

 Airlines

Fashion Night Out 

 Philanthropy 

 Alcohol Brands

 Food

 Politics

 Banking

 Food Outlets

 Religion

 Beauty & Personal Products

 Government

 Retail – Big Box

 Big Business

 Hospitality

 Retail – Department Stores

 Car Brands

 Insurance

 Retail – Specialty Stores

 Casinos

 Law Enforcement

 Retail – Grocery Stores

 Dentists

 Libraries

 Retailers Go Mobile

 Design

 Luxury Brands

 Sports

 Disaster Communication

 Manufacturers

 Tourism

 Education/Museum

 Media Brands

 Transportation

 Entertainment

 News Organizations

Airlines and Social Media

Alcohol Brands and Social Media

 

Banking and Social Media

Beauty & Personal Product Brands and Social Media

Big Business and Social Media

  • 19 Best Examples of How Top Brands Use Twitter
  • Real people vs. stock photos. G’by IBM happy man! Love this story ow.ly/6YZJk
  • FastCo describes 7 reasons for embracing social business with IBM as example http://ow.ly/6xKgq 
  • Social and digital case study: Adobe http://ow.ly/aJmij
  • Insight on GE‘s digital strategy: ow.ly/bkwdY
  • How Xerox integrates Twitter, LinkedIn, Facebook, YouTube selectively ow.ly/bDkDA
  • J&J‘s priorities for 2012: social, mobile: ow.ly/b1ZVq
  • Did you know Caterpillar uses social media to capture customer preferences for products ow.ly/bN4sv
  • McKinsey perspective on how social media could add $1.3T to economy. ow.ly/d4lbe
  • 10 Social Media stars includes Google ow.ly/btY8o. Here’s a Google newspaper ad giggle: to demonstrate ads don’t work. Or do they? ow.ly/d4kyn
  • Harnessing Power of Social Media: interview with Barry Libert: Important to focus outward ow.ly/cpsMd

Car Brands and Social Media

Casinos and Social Media

Dentists and Social Media

  • Dentists using social media, online marketing to get found, connect with customers ow.ly/7Y389

 

Design and Social Media

Disaster Communications and Social Media

  • How different social media tools fit into disaster communication plans. From FastCo http://ow.ly/6tzjX
  • Using social to match blood donors and recipients. Wow! ow.ly/8ayf8
  • Stay tuned: disaster relief in social media age, including fr FEMA ow.ly/bN4zl

Education/Museum and Social Media

Entertainment and Social Media

Fashion and Social Media

Food Brands and Social Media

Food Outlets and Social Media

Government and Social Media

Hospitality and Social Media

Insurance and Social Media

Law Enforcement and Social Media

Libraries and Social Media

 

Luxury Brands and Social Media


Manufacturers and Social Media

 

Media Brands and Social Media

News Organizations and Social Media

 

Philanthropy and Social Media

Politics and Social Media

Religion and Social Media

Retail – Big Box and Social Media

Retail – Department Stores and Social Media

Retail – Specialty Stores and Social Media

 

Retail – Grocery Stores and Social Media

Retailers Go Mobile and Social Media

 

Sports and Social Media

  • MLB Fan Cave integrates social media with content & art http://ow.ly/76hfl
  • So how will social media affect 2012 Olympics? infographics ow.ly/aJhTy
  • How social media can help keep Olympians visible in b/n events: ow.ly/bkwah

 

Transportation and Social Media

Tourism and Social Media

  • Lovely! Obermutten Goes Social via Facebook. Watch video to see how online/offline R integrated ow.ly/8ayAZ

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